Creative Brand Strategist

Are you looking to create meaningful connections with your community, but aren’t sure how to tell your brand’s story in a way that resonates?

Perhaps you’ve got the positioning and story down pat, but are struggling to bring them to life in creative concepts that inspire action?

As a highly collaborative, empathetic, and ever-curious strategist with over six years of experience helping brands reach and resonate with the humans they aim to serve, I’m here to help.

Expertise

+ Competitive + cross-category analysis
+ Packaging semiotics
+ Messaging conventions
+ Presentation storytelling + design
+ Corporate naming
+ New product naming + descriptor copywriting
+ Tagline copywriting
+ Digital ad copywriting
+ In-store display copywriting
+ Packaging copywriting
+ Qual + quant survey development
+ Data analysis
+ Key takeaway synthesis
+ Debrief development + design
+ Project scoping + negotiation

+ Cross-functional team leadership

+ Creative brief development

+ Budget management + revenue forecasting

+ Internal + external resource management

See portfolio

“Any company who hires her will be impressed with her passionate work ethic, innovative mind, and will reap the benefits of employing this branding rock star."

Kara Kretz - Former Head of Travel Marketing, Google
"Emily is a problem-solver with an innate ability to think creatively to find solutions. Her dependability, keen eye for detail, and natural talent for communication and relationship building make her an asset to any team."

Nic Belmonte - Strategic Design Manager, Nestlé Health Science
"Her ability to analyze consumer behavior, to gain actionable insights, and translate them into creative strategies has made her a valuable Strategist."

Kaitlin Barton - Strategy Director, Design Bridge & Partners