My name is Emily Krueger (no relation to Freddy), and I’m a Chicago-based brand strategist and client manager.

My fascination with branding and entrepreneurship began at 17 when I co-founded a startup that helped nonprofits expand their community outreach through website design and social media content creation. That pivotal experience led me to Iowa State University, where I graduated with honors from the Ivy School of Business, earning a Bachelor of Science in Marketing and Entrepreneurship.

Since then, I have honed my skills working for global branding and design agencies, where I have had the opportunity to partner with some of the world’s most recognizable brands, including PepsiCo, Tyson Foods, CVS, and others.

From 5-9 after the 9-5, you can catch me running along Chicago’s lakeshore path, practicing yoga, or binge-watching Architectural Digest celebrity home tours with a glass of Sauvignon Blanc in hand.

Welcome!

Core strengths

Hit the + signs to learn more about my core strengths, according to the Strengths Based Leadership Assessment by Gallup, and how they can benefit your team!

  • Learners prefer collaborating in groups that challenge and intrigue them. They dedicate themselves to acquiring knowledge and diligently applying their skills to interpret events, grasp facts, or understand complex concepts.

  • Individuals with this strength enjoy exchanging information, sharing observations, and offering tips for doing things more efficiently. They seek input from a variety of sources, which gives them the reassurance needed to render a proper decision and tackle an assignment with accuracy.

  • Communicators thrive in settings where everyone feels safe thinking out loud. They often have ease with language and effortlessly verbalize their thoughts, making them good conversationalists and presenters. They relish the opportunity to actively participate in conversations about exchanging theories, seeking solutions, or debating issues.

  • Arrangers are excellent organizers and managers. They enjoy creating systems that arrange resources for maximum productivity but also have the flexibility to adapt those systems when needed. They successfully navigate fluid complexity by being able to simplify objectives and engage the right people to achieve successful outcomes.

  • Relators enjoy close, trusting relationships with others. They find deep satisfaction in working hard with friends to achieve a goal. They prefer to collaborate with individuals who speak as candidly as they do about their strengths, shortcomings, hopes, disappointments, failures, or successes and are at home in cultures with a more informal communication style.